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    <loc>https://alsgaardmiller.com/blog</loc>
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    <lastmod>2026-07-09</lastmod>
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  <url>
    <loc>https://alsgaardmiller.com/blog/marketplace-movers-june-2026</loc>
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    <lastmod>2026-07-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/45480293-1f28-4bd3-b62b-d34a45bdb7e0/movers-june-2026-1-month-in-numbers.png</image:loc>
      <image:title>Blog - Marketplace Movers: June 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/44c8f6a9-a854-4195-9a36-13a532831679/June+top+gainers+by+volume.png</image:loc>
      <image:title>Blog - Marketplace Movers: June 2026</image:title>
      <image:caption>*Phreesia tops the list, but with an asterisk. Its count sat between 1,069 and 1,074 all month, then jumped 68 in a single day. When I looked back at Phreesia's monthly movement over the prior three months it ranged from -5 to +4. That makes me suspect tha the 71 new clients going live on Phreesia this month was driven by an event like a client acquisition or an attribution change on athena's side. Arcadia had a strong month with 22 new customers for their care gap solution. They leverage the risk adjustment API, so the gaps Arcadia calculates show up directly in the athena workflow. An end user might not even know it was Arcadia at work in the background. Aledade added 17 new customers for their ACO MSSP program and overlay in athena. Athena has been promoting ACO partnerships, which could be behind Aledade's growth. Zocdoc continues their growth streak from May, adding 15 customers. It leads me to believe something fundamental has changed over there and they're moving past their era of one star reviews. Labcorp held on in the number 5 spot, adding 14 customers to their app which is free for medical groups with Labcorp accounts.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/4b17c4ed-0b9d-4b4a-bb10-6c9a3b2e4e66/June+top+gainers+by+percentage.png</image:loc>
      <image:title>Blog - Marketplace Movers: June 2026</image:title>
      <image:caption>HealthArc is a bundled RPM and CCM vendor, which puts them in one of the most crowded corners of the marketplace: over 100 companies compete in that space, and most of them held flat in June. Any separation from that pack gets your attention. The category itself is still wide open, with under 10% of athena practices connected to an RPM or CCM product. Arcadia is the only partner in the top tier of both lists. Everyone else here is a mid size company in growth mode, which shows us what technology is resonating with buyers. DeepCura AI made the list for the second month in a row, with their ambient scribe plus AI agents helping with clinician tasks. I'd say their implementation team is busy, but they let customers get started without a sales call, so I suspect that a low friction new user experience is helping them stay on the list. Arintra is an autonomous coding platform, and in a time of athena offering coding solutions and many AI scribes offering coding solutions, I'm impressed to see them growing in this space. Pretty Good AI cracked the top 5 for the first time with their AI voice clinic intelligence platform. AI voice is a competitive space, so PGAI must be doing something right to be the biggest grower this month.</image:caption>
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  <url>
    <loc>https://alsgaardmiller.com/blog/stack-your-features-on-the-same-metric-its-easier-to-sell-a-solution-that-adds-3-appointments-a-day-than-one-that-adds-2nbsp</loc>
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    <lastmod>2026-06-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/4f6434a2-6819-4d6b-ae61-393bc2425c69/stack_features_same_metric_comparison_card.png</image:loc>
      <image:title>Blog - Stack your features on the same metric. It's easier to sell a solution that adds 3 appointments a day than one that adds 2.&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://alsgaardmiller.com/blog/your-integration-with-athena-was-awesome-when-you-built-it-it-probably-isnt-anymore</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-16</lastmod>
    <video:video>
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      <video:title>Blog - Your integration with athena was awesome when you built it. It probably isn't anymore.</video:title>
      <video:description>Blog - Your integration with athena was awesome when you built it. It probably isn't anymore.</video:description>
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  <url>
    <loc>https://alsgaardmiller.com/blog/marketplace-movers-may-2026</loc>
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    <priority>0.5</priority>
    <lastmod>2026-06-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/0207f18e-4319-4d01-83da-ff8b88554846/Marketplace+Movers+-+May+2026+volume.jpg</image:loc>
      <image:title>Blog - Marketplace Movers: May 2026</image:title>
      <image:caption>Labcorp held the top spot in absolute growth for the second month running. This is existing Labcorp customers downloading their free app, an easier GTM motion than most partners face. When distribution is already in place and the app is free, growth looks different than it does for everyone fighting for net-new logos. Fullscript is also free to download and pay-by-usage (price passed on to the customer). Depending on configuration it can be revenue producing for practices selling supplements. Suki and Assort show athena practices are paying for high-quality AI tools from the marketplace, in spite of athena building and releasing native solutions. Note that Assort is roughly a tenth of Suki's size. Zocdoc had real growth in May, but their marketplace page is buried in one-star reviews. Too early to know if something fundamental changed or if this is a blip. Watching it.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/7dd6e582-53d9-4d02-98b8-b9207ba027c9/Marketplace+Movers+-+May+2026+%25.jpg</image:loc>
      <image:title>Blog - Marketplace Movers: May 2026</image:title>
      <image:caption>Sematic posted the highest growth rate of the month with its APCM automation solution. Small base for now, but it's pointed straight at the latest value-based care reimbursement wave. Develop Health continued expanding with its free-to-practice ePA solution. Another free-to-adopt name on the board. Keeping an eye on how new government regulation requiring ePA from EMRs impacts this category on the marketplace. As a prior product person, Intely surprised me the most. It is an application layer sitting between athena and the builders on top of it, similar to Excalibur Health. It makes you wonder what the athena platform team makes of it. athena is already regarded as an easy EHR to integrate with but apparently it could be easier.  DeepCura and Marvix offer similar ambient-scribe-plus-agent solutions inside the EHR, and both are growing quickly. Marvix is positioned for specialists; DeepCura seems to put an agent on nearly every workflow. Both let a practice start without a sales call. These are AI-native companies that appear to run lean. Keep an eye on them.</image:caption>
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  <url>
    <loc>https://alsgaardmiller.com/blog/fixing-the-hole-in-the-bucket-a-different-way-to-think-about-marketplace-partner-retention</loc>
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    <lastmod>2026-05-19</lastmod>
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  <url>
    <loc>https://alsgaardmiller.com/blog/the-athena-marketplace-has-over-500-partners-heres-how-practices-are-actually-choosing</loc>
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    <priority>0.5</priority>
    <lastmod>2026-05-12</lastmod>
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  <url>
    <loc>https://alsgaardmiller.com/blog/marketplace-movers-april-2026</loc>
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    <priority>0.5</priority>
    <lastmod>2026-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/f2f8e58b-8523-458c-9618-e6ee768fc500/Marketplace+Movers+-+April+2026.jpg</image:loc>
      <image:title>Blog - Marketplace Movers: April 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://alsgaardmiller.com/blog/the-headline-from-athena-in-2026-more-ecosystem-opportunity-than-ever-and-more-competition-than-ever</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-29</lastmod>
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  <url>
    <loc>https://alsgaardmiller.com/blog/primary-care-leads-athena-marketplace-installs-but-it-shouldnt-lead-your-marketing-plan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/6cc623b1-ea20-4051-b60e-85ebc38eca41/Speciality+installs+total.png</image:loc>
      <image:title>Blog - Primary care leads athena marketplace installs, but it shouldn't lead your marketing plan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/96b909ff-45b8-40b1-b630-4a2b7c9255ac/avg+marketplace+installs+by+specality.png</image:loc>
      <image:title>Blog - Primary care leads athena marketplace installs, but it shouldn't lead your marketing plan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://alsgaardmiller.com/blog/heres-what-happened-last-time-athena-made-a-big-move-into-a-marketplace-category</loc>
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    <lastmod>2026-07-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/9ca0408f-e858-4704-aa52-54cc7680a271/athena+marketplace+conf.png</image:loc>
      <image:title>Blog - Here's What Happened Last Time athena Made a Big Move into a Marketplace Category - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://alsgaardmiller.com/blog/if-you-start-a-successful-health-tech-company-you-will-end-up-doing-ops-work</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/da3d339b-8ffb-4bd8-b1c2-37cf346651f2/Gemini_Generated_Image_7h1c517h1c517h1c.png</image:loc>
      <image:title>Blog - If you start a successful health tech company, you will end up doing ops work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://alsgaardmiller.com/blog/what-to-do-when-athena-starts-building-what-your-marketplace-company-sells-a-case-study-in-voice-ai-and-2-way-texting</loc>
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    <lastmod>2026-02-26</lastmod>
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    <loc>https://alsgaardmiller.com/blog/half-of-athenas-marketplace-partners-have-joined-since-chatgpt-launched</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-19</lastmod>
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  <url>
    <loc>https://alsgaardmiller.com/blog/the-four-athenahealth-marketplace-categories-with-hockey-stick-growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-10</lastmod>
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  <url>
    <loc>https://alsgaardmiller.com/blog/selling-to-medical-practices-lead-with-revenue-not-savings</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
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      <image:title>Blog - Why Your Efficiency Pitch Isn't Landing with Practices</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/b5b1f619-6c63-4246-8d30-fef2112ac084/Blog+-+Revenue+vs+Cost+Savings+-+Frame+4.jpg</image:loc>
      <image:title>Blog - Why Your Efficiency Pitch Isn't Landing with Practices - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://alsgaardmiller.com/blog/why-chrome-extensions-are-a-risky-bet-for-health-tech</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/3d6f1fe0-8ad1-4944-bdb0-84c1fdfda3e2/Screenshot+2026-01-22+at+1.45.16%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Why Chrome Extensions Are a Risky Bet for Health Tech</image:title>
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  <url>
    <loc>https://alsgaardmiller.com/blog/athenas-new-webhooks-could-cut-your-api-costs-by-75</loc>
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    <lastmod>2025-11-20</lastmod>
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      <image:title>Blog - Athena's New Webhooks Could Cut Your API Costs by 75% - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://alsgaardmiller.com/blog/the-400-tables-hiding-beneath-your-athena-interface</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/0b7b88ae-9cb3-4fe6-8959-5a12ab76b286/data+view+ice+burg.jpg</image:loc>
      <image:title>Blog - The 400 Tables Hiding Beneath Your athena Interface - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://alsgaardmiller.com/blog/athenahealth-integration-understanding-the-3-available-pathways</loc>
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    <priority>0.5</priority>
    <lastmod>2025-08-27</lastmod>
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      <image:title>Blog - athenahealth Integration: Understanding the 3 Available Pathways - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://alsgaardmiller.com/blog/athenahealth-marketplace-benchmarks-where-most-partners-get-stuck-and-how-to-move-past-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/f37caa75-1c19-44a0-82b9-41eadd22d962/Green+Social+Media+Report+Infographic+Graph+%284%29.png</image:loc>
      <image:title>Blog - The athenahealth Marketplace Reality: Why Most Partners Stay Small (And What Changes That) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://alsgaardmiller.com/blog/3-mistakes-to-avoid</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-13</lastmod>
    <image:image>
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      <image:title>Blog - 3 Mistakes to Avoid on the athenahealth Marketplace - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://alsgaardmiller.com/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-27</lastmod>
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    <loc>https://alsgaardmiller.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-06-18</lastmod>
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    <loc>https://alsgaardmiller.com/contact</loc>
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    <lastmod>2026-03-04</lastmod>
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