https://alsgaardmiller.com/blog daily 0.75 2026-06-01 https://alsgaardmiller.com/blog/marketplace-movers-may-2026 monthly 0.5 2026-06-01 https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/0207f18e-4319-4d01-83da-ff8b88554846/Marketplace+Movers+-+May+2026+volume.jpg Blog - Marketplace Movers: May 2026 Labcorp held the top spot in absolute growth for the second month running. This is existing Labcorp customers downloading their free app, an easier GTM motion than most partners face. When distribution is already in place and the app is free, growth looks different than it does for everyone fighting for net-new logos. Fullscript is also free to download and pay-by-usage (price passed on to the customer). Depending on configuration it can be revenue producing for practices selling supplements. Suki and Assort show athena practices are paying for high-quality AI tools from the marketplace, in spite of athena building and releasing native solutions. Note that Assort is roughly a tenth of Suki's size. Zocdoc had real growth in May, but their marketplace page is buried in one-star reviews. Too early to know if something fundamental changed or if this is a blip. Watching it. https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/7dd6e582-53d9-4d02-98b8-b9207ba027c9/Marketplace+Movers+-+May+2026+%25.jpg Blog - Marketplace Movers: May 2026 Sematic posted the highest growth rate of the month with its APCM automation solution. Small base for now, but it's pointed straight at the latest value-based care reimbursement wave. Develop Health continued expanding with its free-to-practice ePA solution. Another free-to-adopt name on the board. Keeping an eye on how new government regulation requiring ePA from EMRs impacts this category on the marketplace. As a prior product person, Intely surprised me the most. It is an application layer sitting between athena and the builders on top of it, similar to Excalibur Health. It makes you wonder what the athena platform team makes of it. athena is already regarded as an easy EHR to integrate with but apparently it could be easier. DeepCura and Marvix offer similar ambient-scribe-plus-agent solutions inside the EHR, and both are growing quickly. Marvix is positioned for specialists; DeepCura seems to put an agent on nearly every workflow. Both let a practice start without a sales call. These are AI-native companies that appear to run lean. Keep an eye on them. https://alsgaardmiller.com/blog/fixing-the-hole-in-the-bucket-a-different-way-to-think-about-marketplace-partner-retention monthly 0.5 2026-05-19 https://alsgaardmiller.com/blog/the-athena-marketplace-has-over-500-partners-heres-how-practices-are-actually-choosing monthly 0.5 2026-05-12 https://alsgaardmiller.com/blog/marketplace-movers-april-2026 monthly 0.5 2026-05-06 https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/f2f8e58b-8523-458c-9618-e6ee768fc500/Marketplace+Movers+-+April+2026.jpg Blog - Marketplace Movers: April 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://alsgaardmiller.com/blog/the-headline-from-athena-in-2026-more-ecosystem-opportunity-than-ever-and-more-competition-than-ever monthly 0.5 2026-04-29 https://alsgaardmiller.com/blog/primary-care-leads-athena-marketplace-installs-but-it-shouldnt-lead-your-marketing-plan monthly 0.5 2026-04-07 https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/6cc623b1-ea20-4051-b60e-85ebc38eca41/Speciality+installs+total.png Blog - Primary care leads athena marketplace installs, but it shouldn't lead your marketing plan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/96b909ff-45b8-40b1-b630-4a2b7c9255ac/avg+marketplace+installs+by+specality.png Blog - Primary care leads athena marketplace installs, but it shouldn't lead your marketing plan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://alsgaardmiller.com/blog/heres-what-happened-last-time-athena-made-a-big-move-into-a-marketplace-category monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/9ca0408f-e858-4704-aa52-54cc7680a271/athena+marketplace+conf.png Blog - Here's What Happened Last Time athena Made a Big Move into a Marketplace Category - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://alsgaardmiller.com/blog/if-you-start-a-successful-health-tech-company-you-will-end-up-doing-ops-work monthly 0.5 2026-03-17 https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/da3d339b-8ffb-4bd8-b1c2-37cf346651f2/Gemini_Generated_Image_7h1c517h1c517h1c.png Blog - If you start a successful health tech company, you will end up doing ops work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://alsgaardmiller.com/blog/what-to-do-when-athena-starts-building-what-your-marketplace-company-sells-a-case-study-in-voice-ai-and-2-way-texting monthly 0.5 2026-02-26 https://alsgaardmiller.com/blog/half-of-athenas-marketplace-partners-have-joined-since-chatgpt-launched monthly 0.5 2026-02-19 https://alsgaardmiller.com/blog/the-four-athenahealth-marketplace-categories-with-hockey-stick-growth monthly 0.5 2026-02-10 https://alsgaardmiller.com/blog/selling-to-medical-practices-lead-with-revenue-not-savings monthly 0.5 2026-02-03 https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/89a709af-20af-433e-a837-6d8d2a78d682/Screenshot+2026-02-02+at+2.28.25%E2%80%AFPM.png Blog - Why Your Efficiency Pitch Isn't Landing with Practices https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/b5b1f619-6c63-4246-8d30-fef2112ac084/Blog+-+Revenue+vs+Cost+Savings+-+Frame+4.jpg Blog - Why Your Efficiency Pitch Isn't Landing with Practices - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://alsgaardmiller.com/blog/why-chrome-extensions-are-a-risky-bet-for-health-tech monthly 0.5 2026-01-27 https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/3d6f1fe0-8ad1-4944-bdb0-84c1fdfda3e2/Screenshot+2026-01-22+at+1.45.16%E2%80%AFPM.png Blog - Why Chrome Extensions Are a Risky Bet for Health Tech https://alsgaardmiller.com/blog/athenas-new-webhooks-could-cut-your-api-costs-by-75 monthly 0.5 2025-11-20 https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/3bfd886c-e5a8-4b4e-a2a9-e2e7a1fd7895/Webhooks+blogpost+cover+image.png Blog - Athena's New Webhooks Could Cut Your API Costs by 75% - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://alsgaardmiller.com/blog/the-400-tables-hiding-beneath-your-athena-interface monthly 0.5 2025-11-13 https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/0b7b88ae-9cb3-4fe6-8959-5a12ab76b286/data+view+ice+burg.jpg Blog - The 400 Tables Hiding Beneath Your athena Interface - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://alsgaardmiller.com/blog/athenahealth-integration-understanding-the-3-available-pathways monthly 0.5 2025-08-27 https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/4144c0a9-6870-4473-913b-e411007d5dbe/Blog+graphic+9.19.25.png Blog - athenahealth Integration: Understanding the 3 Available Pathways - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://alsgaardmiller.com/blog/athenahealth-marketplace-benchmarks-where-most-partners-get-stuck-and-how-to-move-past-it monthly 0.5 2025-05-28 https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/f37caa75-1c19-44a0-82b9-41eadd22d962/Green+Social+Media+Report+Infographic+Graph+%284%29.png Blog - The athenahealth Marketplace Reality: Why Most Partners Stay Small (And What Changes That) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://alsgaardmiller.com/blog/3-mistakes-to-avoid monthly 0.5 2025-03-13 https://images.squarespace-cdn.com/content/v1/66197d39b43d0b231b051e10/31297b89-0b5b-4db3-b1c8-19ad70ef72c0/maxfr0_water_color_a_road_with_two_diverging_paths_--profile_yv_2bae16d7-5160-42c6-9ac0-c5c8bdd3bff3.png Blog - 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