athenahealth expertise on call for marketplace partners.

Over a decade inside athena across product, implementation, operations, and marketplace marketing. I track 500+ marketplace partners with longitudinal data on customers, capabilities, and category trends.

WHEN TO REACH OUT

You're building or rebuilding your athena integration.
Extension, embedded app, APIs, DataView, webhooks. Each has different costs and trade-offs, and the docs don't tell you which one fits your product or where things actually show up in the UI.
Your integration works but it's capping deals.
Customers are asking for the next thing and the way you built it won't get you there.
You can't decide what to build next.
You have the list. What you don't have is a way to rank it. Which requests make the practice money, which ones athena is about to ship for free, and how clinicians actually move through your product once it's live.
athena isn't sending you leads.
You're on the marketplace but athena's go-to-market teams aren't referring customers your way. You're pushing when the ecosystem should be pulling.

I’m Max Alsgaard-Miller

Eleven years at athenahealth, across implementation, product, operations, and marketing, including leading marketplace marketing strategy. I know how athena works from the inside, how practices actually operate, and how athena's own teams decide which partners to recommend.

Since 2024 I've worked directly with marketplace partners on integration decisions, product direction, and getting known inside athena.

WHAT CLIENTS SAY

“Max knows the Athena ecosystem cold. He’s sharp, responsive, and generous with his time. Easy for me to recommend to anyone building in the space.”
— Rit Chakraborty, CEO, Superscript
“Max’s guidance on the athena Marketplace was instrumental in helping Altitude get listed and integrated quickly, implementing with customers in less than a week.”
— Abhishek Gupta, COO, Altitude
“Max’s encyclopedic knowledge of athenahealth has transformed how we solve problems for our practices. Working with Max is like having a senior athenahealth architect on call.”
— Lauren Jensen, Senior Manager of Customer Success, Osmind

If any of this sounds familiar, let's talk.

I work in prepaid blocks of 20 hours. Use them for integration questions, product direction, case studies, positioning, or anything else that requires knowing athena from the inside. If you've got an athena problem, I've probably seen it before.

Let's talk