I help athenahealth marketplace partners figure out what's blocking growth and fix it.

I track 500+ marketplace partners. I've implemented athena at 100+ practices and worked with dozens of marketplace partners. I know why some scale and others stall.

WHEN TO REACH OUT

"Sales flattened and we can't figure out what changed."
You got to 11-25 customers on founder energy. Now growth has stalled and nobody can see why from inside.
"We can't prove our value in language that gets budget approved."
The product works, but you can't translate it into an ROI story that gets contracts signed.
"athena is building something that overlaps with our product."
They shipped a free feature, or they're taking notes on what you're building. It's scary and you need to know what to do about it.
"Our integration is breaking as we scale."
What worked for your first two practices is failing at practice eleven. Architecture decisions need someone who's seen this play out.
"We have results but no way to prove it."
Customers would vouch for you, but nothing is captured. Your sales team and athena CSMs have nothing to share.
"We're on the marketplace and athena's ecosystem isn't working for us."
You have customers, but athena's internal teams don't know you. You're pushing when you should be creating pull.

I’m Max Alsgaard-Miller

I spent over a decade at athenahealth across product, implementation, marketing, and operations. I designed the marketing programs athena offers marketplace partners. I've implemented athena at 100+ practices and worked with dozens of marketplace companies.

I track 500+ marketplace partners with longitudinal data on customer counts, ratings, capabilities, and reviews. I know how athena works from the inside, how practices actually operate, and what separates the partners who scale from the ones who stall.

HOW I WORK

STEP 1

Diagnose

Listen to your customers. Listen to your team. Look at the data most partners don't know how to pull from athena. Ask the questions no one inside the company is asking. The thing that's blocking your growth is almost always something your team already suspects but hasn't been able to name.

STEP 2

Prescribe

A clear, prioritized plan of what to fix, what to build, and what to stop doing. Not a deck. The three to five decisions that matter most, in the sequence they need to happen, with the reasoning behind each. You leave this phase knowing exactly what the next move is.

STEP 3

Implement

Guide your team through execution. Case studies, positioning, product direction, athena strategy. Whatever the prescription calls for. I don't hand you a plan and disappear. I stay close enough to keep it moving and far enough to let your team own the work.

COMPANIES I’VE WORKED WITH

  Altitude
  Superscript
  Wearlinq
  Docpace
  Osmind

STEP 4

Refine

Measure what moved. Adjust the approach. Keep compounding. Growth is a cycle, not a project. The athena landscape keeps shifting: new features, new competitors, new customer expectations. The partners that keep growing are the ones that keep refining.

“Max’s encyclopedic knowledge of athenahealth has transformed how we solve problems for our practices. Working with Max is like having a senior athenahealth architect on call.”

— Lauren Jensen, Senior Manager of Customer Success, Osmind

“Max’s guidance shaped the revenue cycle approach for our MSO and gave us a scalable foundation to build on.”

— Matthew Kannan, Head of Finance & Strategy, Osmind

If any of this sounds familiar, let's talk.

I work with established marketplace partners who have customers and revenue. If something's not working, I can probably tell you why.

Get in Touch