Maximize success on the athenahealth platform
I help athenahealth marketplace partners convert pilots, win deals, and build integrations practices actually adopt. I've seen what works across dozens of marketplace companies.
My name is Max Alsgaard-Miller.
I spent over a decade at athenahealth across product, implementation, marketing, and operations. I designed the marketing programs athena offers marketplace partners. I've implemented athena at 100+ practices and worked with dozens of marketplace companies. I know how athena works, how practices actually operate, and why some marketplace companies scale while others stall. I'll tell you what's working, what's not, and what to do next.
Go-to-Market Strategy
Your customers are getting results. The question is whether you're telling that story in a way that gets meetings and closes deals. Most marketplace partners aren't.
I interview your customers, find out what's actually resonating (and what's not), and help you build a story prospects believe. I also know how to get athena's internal teams working for you, not just processing your requests. I designed those marketing programs. I know what works.
Technical Integration Architecture
The wrong integration approach costs you months and frustrates your customers. APIs, Dataview, embedded apps, webhooks - there are a lot of ways to build on athena, and most teams pick based on what they find in the documentation, not what actually works for their use case.
I design integration architectures based on how practices actually use athena. I know the workflows, the edge cases, and where teams get stuck. You ship faster, spend less on engineering, and avoid the rebuild after your pilot customers complain.
"Max's encyclopedic knowledge of athenahealth has transformed how we solve problems for our practices. He translates complex technical ideas into practical steps. Working with Max is like having a senior athenahealth architect on call."
Lauren Jensen, Senior Manager of Customer Success at Osmind
"Max's guidance shaped the revenue cycle approach for our MSO and gave us a scalable foundation to build on."
Matthew Kannan, Head of Finance & Strategy at Osmind
Contact me.
If you're a marketplace partner and growth has stalled, I can probably tell you why. Let's talk.