Marketplace Movers: June 2026
Stack your features on the same metric. It's easier to sell a solution that adds 3 appointments a day than one that adds 2.
Your integration with athena was awesome when you built it. It probably isn't anymore.
Marketplace Movers: May 2026
Fixing the hole in the bucket: a different way to think about marketplace partner retention
The athena Marketplace Has Over 500 Partners. Here's How Practices Are Actually Choosing.
Marketplace Movers: April 2026
The headline from athena in 2026: more ecosystem opportunity than ever, and more competition than ever.
Primary care leads athena marketplace installs, but it shouldn't lead your marketing plan
Here's What Happened Last Time athena Made a Big Move into a Marketplace Category
If you start a successful health tech company, you will end up doing ops work
What to do when athena starts building what your marketplace company sells: a case study in Voice AI and 2-Way Texting
Half of athena's marketplace partners have joined since ChatGPT launched
The Four athenahealth Marketplace Categories with Hockey Stick Growth
Why Your Efficiency Pitch Isn't Landing with Practices
Why Chrome Extensions Are a Risky Bet for Health Tech
Athena's New Webhooks Could Cut Your API Costs by 75%
The 400 Tables Hiding Beneath Your athena Interface
athenahealth Integration: Understanding the 3 Available Pathways
athenahealth offers three distinct integration pathways, Certified APIs, athenaOne APIs, and Dataview, each with different capabilities, pricing models, and limitations. Learn which path aligns with your use case before architecting your solution.
The athenahealth Marketplace Reality: Why Most Partners Stay Small (And What Changes That)
53% of athenahealth Marketplace partners have fewer than 10 customers. After analyzing the marketplace data and working with dozens of partners, I've identified what separates those who scale from those who stay small.