Max Alsgaard-Miller 8/11/26 Max Alsgaard-Miller 8/11/26

Marketplace Movers: July 2026

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Max Alsgaard-Miller 7/22/26 Max Alsgaard-Miller 7/22/26

Q2 2026 athenahealth Marketplace State of the State

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Max Alsgaard-Miller 7/7/26 Max Alsgaard-Miller 7/7/26

Marketplace Movers: June 2026

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Max Alsgaard-Miller 6/30/26 Max Alsgaard-Miller 6/30/26

Stack your features on the same metric. It's easier to sell a solution that adds 3 appointments a day than one that adds 2. 

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Max Alsgaard-Miller 6/16/26 Max Alsgaard-Miller 6/16/26

Your integration with athena was awesome when you built it. It probably isn't anymore.

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Max Alsgaard-Miller 6/1/26 Max Alsgaard-Miller 6/1/26

Marketplace Movers: May 2026

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Max Alsgaard-Miller 5/19/26 Max Alsgaard-Miller 5/19/26

Fixing the hole in the bucket: a different way to think about marketplace partner retention

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Max Alsgaard-Miller 5/11/26 Max Alsgaard-Miller 5/11/26

The athena Marketplace Has Over 500 Partners. Here's How Practices Are Actually Choosing.

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Max Alsgaard-Miller 5/6/26 Max Alsgaard-Miller 5/6/26

Marketplace Movers: April 2026

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Max Alsgaard-Miller 4/28/26 Max Alsgaard-Miller 4/28/26

The headline from athena in 2026: more ecosystem opportunity than ever, and more competition than ever.

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Max Alsgaard-Miller 4/7/26 Max Alsgaard-Miller 4/7/26

Primary care leads athena marketplace installs, but it shouldn't lead your marketing plan

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Max Alsgaard-Miller 3/24/26 Max Alsgaard-Miller 3/24/26

Here's What Happened Last Time athena Made a Big Move into a Marketplace Category

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Max Alsgaard-Miller 3/17/26 Max Alsgaard-Miller 3/17/26

If you start a successful health tech company, you will end up doing ops work

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Max Alsgaard-Miller 2/26/26 Max Alsgaard-Miller 2/26/26

What to do when athena starts building what your marketplace company sells: a case study in Voice AI and 2-Way Texting

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Max Alsgaard-Miller 2/19/26 Max Alsgaard-Miller 2/19/26

Half of athena's marketplace partners have joined since ChatGPT launched

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Max Alsgaard-Miller 2/10/26 Max Alsgaard-Miller 2/10/26

The Four athenahealth Marketplace Categories with Hockey Stick Growth

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Max Alsgaard-Miller 2/3/26 Max Alsgaard-Miller 2/3/26

Why Your Efficiency Pitch Isn't Landing with Practices

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Max Alsgaard-Miller 1/27/26 Max Alsgaard-Miller 1/27/26

Why Chrome Extensions Are a Risky Bet for Health Tech

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Max Alsgaard-Miller 11/20/25 Max Alsgaard-Miller 11/20/25

Athena's New Webhooks Could Cut Your API Costs by 75%

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Max Alsgaard-Miller 11/12/25 Max Alsgaard-Miller 11/12/25

The 400 Tables Hiding Beneath Your athena Interface

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